Myer is Australia’s largest department store group, with an impressive number of retail locations across Australia. The Myer Hub was established to develop a ‘one-stop’ service centre within Myer stores.
The Masters Kitchen Lifestyle Experience was designed to engage with the customer and present products that are within that department in a cohesive, friendly way; encouraging them to engage, mix-and-match and create their own solutions.
'The Force Awakens' in-store merchandising activation was set to be the biggest new toy launch of 2015. POS BRIEF: Create a stand-alone piece of 'Star Wars worthy fun and interactivity'.
Key to the “New Myer” strategy, is moving away from an “always-on-sale” look. Autumn/Winter New Season VM roll out was an excellent platform to reinforce the New Myer strategy.
Telstra was in need of a dedicated creative space in key stores for their vendors to sell and promote their products within their “icon” stores.
A brief was created for the experiential solution to attract, inform, demonstrate and convert potential nbn customers.
Myer’s GIFTORIUM was the perfect destination for the most engaging Pop up’s and personalisation experiences to bring the love of shopping to life!
In 2014 Myer launched GIFTORIUM; a Christmas destination area in Myer stores where shoppers could have all of their shopping needs met. Our aim was to drive traffic through our stores and excite customers with Christmas themed theatre. In 2015 Myer launched its second year of GIFTORIUM with the goal of creating an even more magical and exciting Myer Christmas experience.