Each year 7 Eleven holds a special one day event, aimed to promote brand awareness, get shoppers to store, whilst driving individuality and shopper personalisation with the Slurpee brand.
The hugely anticipated partnership of these 2 iconic favorites required powerful instore theatre and POS to promote the limited time collaboration.
From a structual perspective the objective was to develop a FSDU which had minimal footprint, was temporary and made of durable materials.
Frozen was anticipated to be one our largest DVD releases of the year. Disney wanted to bring “retail-tainment” to store level and bring to life the beloved characters from the film.
In late 2014, iconic cosmetic brand REVLON commenced a global rebrand, introducing their first new tag line in over 10 years.
Telstra was in need of a dedicated creative space in key stores for their vendors to sell and promote their products within their “icon” stores.