In 2014 Myer launched GIFTORIUM; a Christmas destination area in Myer stores where shoppers could have all of their shopping needs met. Our aim was to drive traffic through our stores and excite customers with Christmas themed theatre. In 2015 Myer launched its second year of GIFTORIUM with the goal of creating an even more magical and exciting Myer Christmas experience.
The One Million Stars to End Violence campaign came about after the brutal murder of Brunswick woman Jill Meagher. The local community came together not only to support each other, but also to raise awareness and prevent violence against women.
Little windows with big impact!
Each year 7 Eleven holds a special one day event, aimed to promote brand awareness, get shoppers to store, whilst driving individuality and shopper personalisation with the Slurpee brand.
Myers iconic Melbourne window needed a immersive display to coincide with the launch of the 3rd installment of the beloved Disney Cars series.
To follow the success of co-creation campaigns like Krispy Kreme with Nutella, in June 2018, 7-Eleven collaborated with Krispy Kreme and Hershey’s to launch 2 Krispy Kreme Hershey’s Cookie ‘N’ Crème doughnuts!
Ethereal Christmas Windows and in-Store VM at Sussan, Chadstone Store.
Myer first launched the GIFTORIUM concept in 2014 which came about to create an iconic Christmas destination area where customers could have all of their shopping needs met.
WONDERLAND transformed Myer Sydney's 4,500m2 children’s offering into a holistic space bringing Myer’s creative proposition of 'Find Wonderful' to life for both families to tourists alike.
Myer are committed to diversity and inclusion in our workplace and community, so we're proud to be the official fashion partner of the Sydney Gay and Lesbian Mardi Gras.
Telstra was in need of a dedicated creative space in key stores for their vendors to sell and promote their products within their “icon” stores.
The hugely anticipated partnership of these 2 iconic favorites required powerful instore theatre and POS to promote the limited time collaboration.
Key to the “New Myer” strategy, is moving away from an “always-on-sale” look. Autumn/Winter New Season VM roll out was an excellent platform to reinforce the New Myer strategy.
MYER GIFTORIUM was set to see its’ third year of creating an iconic Christmas destination area where shoppers could have all of their shopping needs met. Our aim was to drive traffic through stores and excite customers with Christmas themed theatre.