Key to the “New Myer” strategy, is moving away from an “always-on-sale” look. Autumn/Winter New Season VM roll out was an excellent platform to reinforce the New Myer strategy.
WONDERLAND transformed Myer Sydney's 4,500m2 children’s offering into a holistic space bringing Myer’s creative proposition of 'Find Wonderful' to life for both families to tourists alike.
The One Million Stars to End Violence campaign came about after the brutal murder of Brunswick woman Jill Meagher. The local community came together not only to support each other, but also to raise awareness and prevent violence against women.
To follow the success of co-creation campaigns like Krispy Kreme with Nutella, in June 2018, 7-Eleven collaborated with Krispy Kreme and Hershey’s to launch 2 Krispy Kreme Hershey’s Cookie ‘N’ Crème doughnuts!
Each year 7 Eleven holds a special one day event, aimed to promote brand awareness, get shoppers to store, whilst driving individuality and shopper personalisation with the Slurpee brand.