REVLON - LOVE IS ON
“The idea for LOVE IS ON grew from our quest to find a universally inspiring emotion. Love is by far the most powerful and most positive. It is very important for us to evoke positivity with our new brand cause.” Lorenzo Delpani, President and CEO.
Apart from the Love Is On tag line, the major visual element was the unique “Heart” which was designed to look like it is hand drawn with lipstick on a mirror. Quotes of LOVE giving the brand a familiar and human feel adorned all POS elements also.
Permanent displays including shop in shops and wall displays
Giant hearts dressing up existing wall fixtures
Heart shaped floor decals
Heart shaped security gate covers
Vases of roses, red metallic heart balloons and chocolates