MYER SANTALAND 17
New full size trains with immersive VR experience were created for Myer flagship stores in Adelaide, Melbourne, Perth, Sydney and Brisbane.
Board the Santaland Express to be transported to a virtual Christmas journey to meet Santa.
After visiting Santa, Children are delighted and entertained with fun activity’s; Nerf play zone, Snow ball fight game and Crayola and Lego creative areas.
Original and creative concept by WPP AUNZ retail design partners, IDEAWORKS
Total fabrication of Santaland Express Train
Immersive VR Experience through Projection
Mr and Mrs Claus furnished home