The objective was to engage with customers on an extremely personal level. Making GIFTORIUM the number 1 choice for Australian shoppers at Christmas: their ultimate one-stop Christmas destination.
GIFTORIUM was heavily out-posted from the moment shoppers walked into store. Graphic design referenced traditional “wrapping paper” aesthetics with a quirky contemporary edge. The concept was to bring shoppers through the store to GIFTORIUM.
Red painted timber archways
Floor and Elevator decals
Reframe backdrops In Myer Melbourne, magnificent cascading cubes were suspended through the 6 level atrium space
The 9-letter GIFTORIUM projection mapping feature
16 Supplier Pop-ups