Project Description

Vicinity Centre Popup store

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Background & Objectives:
Vicinity Centres recently revamped their ‘The Glen’ shopping centre in Victoria. To accommodate tenants who require a smaller footprint, they wanted to create an in-mall ‘pop up’ shop space.

The Activation:
We Our unit, which is modular, on wheels, can be rolled in and out as and when required. It was styled around the feel and luxury impression that aligns with The Glen.
It occupy’s approx 15 sqr mtrs. The value of these mall displays is Vicinity can capitalize on “space” and the tenant can be in the glen for a fraction of the rent. The Modular units also offer the flexibility of changing around the viewing and access to accommodate how the tenant may want to sell or display their products. These units also ave cabinets for storage and security to limit theft

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