Project Description

Uniqlo Linen VM & Windows

Linen image 1
Linen Image 2

The Activation:
With Linen being on trend for Australian Spring 2019, we were tasked to transform a design created in Japan to Australia but at a larger scale. Educating Australians on the components of a beautiful linen fashion item, we brought this to life by showcasing the material components themselves – fibre, yarn and plant in a visual and creative way. We added coloured frames behind the boxes in the windows to instigate the colours of linen available but to also allow the materials to stand out.

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Melbourne Head Office
23 Fiveways Blvd, Keysborough,
VIC 3173, Australia
T (613) 8769 0000

Melbourne Print Production
7 Miles St, Mulgrave,
VIC 3170, Australia
T (613) 8545 0201

Sydney Sales Office
L15, 65 Berry St, North Sydney,
NSW 2060, Australia
T (612) 8572 7500

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© 2019 Active Display | PART OF WPP AUNZ