Project Description

Uniqlo Linen Campaign

Linen image 1
Linen image 2

The Challenge:
A key fashion trend for Spring 2019 in Australia, Linen is a natural fibre that many shoppers don’t know are a blend of different natural elements. UNIQLO’S design direction from Japan HQ was to create window displays and in-store visual merchandising that would show the customer the process of how to make linen.

The Activation:
A very simple yet elegant design was created just by showcasing Linen as a deconstructed blend of plant, fibre and yarn. Each window display featured a dressed mannequin in ladies and men’s linen clothing designs with a feature frame behind them, each containing either plant, fibre or yarn. To accentuate each element, we simple placed coloured frames behind the boxes. To also educate the consumer once in-store, the fish tank visual merchandising glass showcase also had each linen element on show with a small explanation.

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Melbourne Head Office
23 Fiveways Blvd, Keysborough,
VIC 3173, Australia
T (613) 8769 0000

Melbourne Print Production
7 Miles St, Mulgrave,
VIC 3170, Australia
T (613) 8545 0201

Sydney Sales Office
L15, 65 Berry St, North Sydney,
NSW 2060, Australia
T (612) 8572 7500

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