Project Description

Tim Tam Popup shop

timtam image 1
timtam image 2

The Challenge:
MYER GIFTORIUM was set to see its 4th year creating a premium Christmas destination for shoppers to find the perfect gift. After raging success with personalised Nutella and M&M concepts, many creative vendors wanted to partake in the unique Myer Christmas experience. However, we now had much clearer data on where success would be found from the first 3 years.

FOCUS:
• Focus on ‘For Him’ and ‘For Her’ with hero call-outs and personalisation
• Purely ‘gift’ focused concepts

The Activation:
The personalised Arnott’s Tim Tam boxes (with two packets of the iconic biscuits!) were exclusive to Myer, and at $9.95 each, they were a total crowd favourite!
• Pop up displays
• Signage
• Light-boxes
• Deals

The Results:
Tim Tams $2.6m – Over 300,000 units sold across Myer stores!

Skills:

  • Retail point of sale

  • Permanent

  • Visual Merchandising

  • Design

  • Display

  • Print

  • Personalisation

  • Digital Integration

  • Department Store

Let’s chat

We love a challenge

CONTACT US

Find us

Melbourne Head Office
23 Fiveways Blvd, Keysborough,
VIC 3173, Australia
T (613) 8769 0000

Melbourne Print Production
7 Miles St, Mulgrave,
VIC 3170, Australia
T (613) 8545 0201

Sydney Sales Office
L15, 65 Berry St, North Sydney,
NSW 2060, Australia
T (612) 8572 7500

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