Tim Tam Popup shop
MYER GIFTORIUM was set to see its 4th year creating a premium Christmas destination for shoppers to find the perfect gift. After raging success with personalised Nutella and M&M concepts, many creative vendors wanted to partake in the unique Myer Christmas experience. However, we now had much clearer data on where success would be found from the first 3 years.
• Focus on ‘For Him’ and ‘For Her’ with hero call-outs and personalisation
• Purely ‘gift’ focused concepts
The personalised Arnott’s Tim Tam boxes (with two packets of the iconic biscuits!) were exclusive to Myer, and at $9.95 each, they were a total crowd favourite!
• Pop up displays
Tim Tams $2.6m – Over 300,000 units sold across Myer stores!
Retail point of sale