Project Description

Target KSUBI Shop

kids image 1
kids image 2

The Challenge:
To support the launch of the Ksubi Kids for Target range. Ksubi was to be Targets first ever kids’ designer collaboration
Background: The “Designers for Target” program has been operating for over 5 years. The aim of this program is to collaborate with famous designers to offer the Target customer a “designer” range of choices at affordable prices. The Ksubi brand: “playfulness and humour”; a unique and “tongue in cheek” approach to kids fashion.
Creative brief: To create a pop-up shop that stood out from Target’s permanent store fixtures and support the iconic Ksubi range, drawing upon the brands signature “playful humour” aesthetic. The pop-up shop would need to display the clothing product both hanging and folded, and be cost effective considering the 6 week life planned for the campaign.

The Activation:
Creative concept: “Breath Ksubi’s punk aesthetic and carefree attitude into the Target brand”. The solution was an earthy and grungy looking display, although unique in themselves, made the product and Ksubi brand very distinctive. The idea was to use natural recycled cardboard for the displays to make the Ksubi range of bold graphics and fashion forward silhouettes stand-out.

Materials and construction:
• Made with B flute cardboard. Internal tabs.
• No glue or tape required.
• Timber dowel rods used as the hanging devise.
• Screen-printed using spot colours.

The Results:
The Ksubi pop-up shop worked in a very effective and efficient manner during its deployment in Target stores nationwide. A combination of ease of assembly as well as the dominating and unique design established itself as a focal point within the children’s department. The pop-up shop was designed to last for 6 weeks, but was used for almost 3 months; quite amazing for a 100% recycled cardboard stock pop up shop.

Skills:

  • Retail point of sale

  • Permanent Popup

  • Visual Merchandising

  • Design

  • Display

  • Print

  • Department Store

  • Retail fit out

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