Project Description

Sussan “One woman, four looks”

sussan image 1
sussan image 2

The Activation:
What do women want with their beautiful new look fashion pieces? To ease into comfort and versatility that looks beautiful. Sussan’s trans-seasonal campaign “One woman, four looks, for now” brings to life how versatile their new prints and colours are whilst we wait for Spring season to hit.

To bring this to life in-store we created beautiful visual merchandising that was seamlessly decked out in printed decals and ReFrame printed fabric. A mix of stand alone lightboxes to hanging signage, the store looked calmingly vibrant and inviting.

Sussan love the flexibility of our brand, AFI’s ReFrame® product for it’s in-store signage as it can bend, curve, illuminate, and freestand with ease of changeover. ReFrame ® is printed fabric that really brought out the beautiful Autumn feelings in Sportsgirls stores.

What’s more, the printed fabric you use in ReFrame ® can be recycled with AFI’s “be sustainable” fabric take-back program.


  • Retail point of sale

  • Print

  • Indoor signage

  • Fashion

  • Retail expertise

  • ReFrame®

  • AFI Branding

  • Installation

  • Design

Let’s chat

We love a challenge


Find us

Melbourne Head Office
23 Fiveways Blvd, Keysborough,
VIC 3173, Australia
T (613) 8769 0000

Melbourne Print Production
7 Miles St, Mulgrave,
VIC 3170, Australia
T (613) 8545 0201

Sydney Sales Office
L15, 65 Berry St, North Sydney,
NSW 2060, Australia
T (612) 8572 7500

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