Sportsgirl – Style never sleeps
To bring to life Sportsgirls’ campaign title “Style never sleeps”, Sportsgirl challenged us with a task to enable their customers to shop their products at any time of the day.
We brought this to life by layering an iconic stores with printed skins with digital integration. With short throw projectors, 8 of the windows housed projectors to display 3 individual films. Rear projection film was used to turn the windows into digital screens while black window decals created unique octagonal shaped image areas, while audio was played through surface amplifying speakers.
The windows delivered superior engagement as it was part of a full multi-touchpoint campaign where shoppers were able to shop the windows using QR codes on their mobile phones.