Project Description

Sportsgirl – Style never sleeps

Style Never sleeps image 1
Style Never sleeps image 2

The Challenge:
To bring to life Sportsgirls’ campaign title “Style never sleeps”, Sportsgirl challenged us with a task to enable their customers to shop their products at any time of the day.

The Activation:
We brought this to life by layering an iconic stores with printed skins with digital integration. With short throw projectors, 8 of the windows housed projectors to display 3 individual films. Rear projection film was used to turn the windows into digital screens while black window decals created unique octagonal shaped image areas, while audio was played through surface amplifying speakers.

The Results:
The windows delivered superior engagement as it was part of a full multi-touchpoint campaign where shoppers were able to shop the windows using QR codes on their mobile phones.


  • Digital

  • Print

  • Visual Merchandising

  • Windows

  • Design

Let’s chat

We love a challenge


Find us

Melbourne Head Office
23 Fiveways Blvd, Keysborough,
VIC 3173, Australia
T (613) 8769 0000

Melbourne Print Production
7 Miles St, Melgrave,
VIC 3170, Australia
T (613) 8545 0201

Sydney Sales Office
L15, 65 Berry St, North Sydney,
NSW 2060, Australia
T (612) 8572 7500

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