Project Description

Sportsgirl Autumn

sportsgirl image 1
sportsgirl image 2

The Activation:
To welcome 2019 Autumn, Sportsgirl created beautiful indoor signage to inspire and guide their shoppers through beautiful warm hues, textures and best selling fashion looks to help sell their product and tell their story.

Constantly changing their in-store signage, Sportsgirl are great fans of our brand, AFI’s ReFrame® product – it can bend, curve, illuminate, and freestand with ease of changeover. ReFrame ® is printed fabric that really brought out the beautiful Autumn feelings in Sportsgirls stores.

What’s more, the printed fabric you use in ReFrame ® can be recycled with AFI’s “be sustainable” fabric take-back program.


  • Retail point of sale

  • Print

  • Indoor Signage

  • Fashion

  • Retail expertise

  • ReFrame®

  • AFI Branding

  • Installation

  • Design

Let’s chat

We love a challenge


Find us

Melbourne Head Office
23 Fiveways Blvd, Keysborough,
VIC 3173, Australia
T (613) 8769 0000

Melbourne Print Production
7 Miles St, Mulgrave,
VIC 3170, Australia
T (613) 8545 0201

Sydney Sales Office
L15, 65 Berry St, North Sydney,
NSW 2060, Australia
T (612) 8572 7500

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© 2019 Active Display | PART OF WPP AUNZ