The Activation:
To welcome 2019 Autumn, Sportsgirl created beautiful indoor signage to inspire and guide their shoppers through beautiful warm hues, textures and best selling fashion looks to help sell their product and tell their story.

Constantly changing their in-store signage, Sportsgirl are great fans of our brand, AFI’s ReFrame® product – it can bend, curve, illuminate, and freestand with ease of changeover. ReFrame ® is printed fabric that really brought out the beautiful Autumn feelings in Sportsgirls stores.

What’s more, the printed fabric you use in ReFrame ® can be recycled with AFI’s “be sustainable” fabric take-back program.

Skills: