Project Description

Myer Santaland

santaland image1
santaland image 2

The Challenge:
MYER wanted to re-invent the traditional department store and create an unforgettable interactive experience that would be enjoyed by all ages. Extending the storytelling from the famous Myer Christmas windows, we created a destination within retail that allowed kids to interact with, and for parents to relive the magic of their childhood Christmas.

The Activation:
Brought to life in 5 of Myer’s flagship stores nationally, Myer’s Santaland was designed in a way that it would spread the fun, laughter and excitement across the entire store. The main attraction is the life-sized train “Santaland Express” which was intricately designed to whisk customers off into the virtual world of Santa. After boarding the train at “Myer Central Station”, viewers adventure into the outback and up to the north pole living the illusion of Santa’s fantasy world.

We were able to bring this to life by weaving in innovative technology and transformational displays for today’s and tomorrow’s customers, building an interactive experience that surprises shoppers young and old.

Skills:

  • Visual Merchandising

  • Print

  • Point of sale

  • Permanent Display

  • Windows

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Melbourne Head Office
23 Fiveways Blvd, Keysborough,
VIC 3173, Australia
T (613) 8769 0000

Melbourne Print Production
7 Miles St, Mulgrave,
VIC 3170, Australia
T (613) 8545 0201

Sydney Sales Office
L15, 65 Berry St, North Sydney,
NSW 2060, Australia
T (612) 8572 7500

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