Project Description

Myer Giftorium
Personalisation Pop Up Stores

Popup Shop Image 1
Popup Shop Image 2

The Challenge:
Ramp up Myer’s iconic Christmas destination “Giftorium” by growing shopper’s keen interest in unique and personalized gifting options.

The Activation:
Whilst ACTIVE rolled out 4 years of Giftorium destinations for Myer, we managed to help them roll out exciting personalisation pop ups where shoppers could obtain their personalised gifts instantly and on the spot. Personalised Tim Tam packs, Barbie for You, as well as Nutella Jars and M&M buckets engaged shoppers with beautifully crafted semi permanent displays in-store which created memorable experiences.

The Results:
Exceeded expectations with an average interaction reach of 5.6M shoppers. New products accounted for 82.5% of Christmas sales.


  • Personalisation

  • Bespoke packaging

  • Visual Merchandising

  • Display

  • Print

  • Point of sale

  • Propping

Let’s chat

We love a challenge


Find us

Melbourne Head Office
23 Fiveways Blvd, Keysborough,
VIC 3173, Australia
T (613) 8769 0000

Melbourne Print Production
7 Miles St, Mulgrave,
VIC 3170, Australia
T (613) 8545 0201

Sydney Sales Office
L15, 65 Berry St, North Sydney,
NSW 2060, Australia
T (612) 8572 7500

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© 2019 Active Display | PART OF WPP AUNZ