Project Description

Myer Christmas POS 2019

Christmas 1
christmas 2

Background:
Currently showcasing now in flagship MYER stores, Australia’s iconic little gumnut brothers Snugglepot & Cuddlepie by May Gibbs is this year’s feature at MYER, celebrating Australian literature that boasts Australiana at its finest.

The Challenge:
This year’s Christmas POS suite required a balanced blend of colours & textures of metallics, reds and greens together with bringing to life the story of Snugglepot & Cuddlepie throughout the store.

The Activation:
MYER’S Christmas POS suite dons the colours of red, soft green and metallics. Adorning the ceilings throughout the store, including the front of the building are clusters of polypropylene eucalyptus leaves and red flowers. To bring together a Christmas feel, we printed multiple point of sale elements in red, green and silver on cardboard and fabric. These elements included pelmets, toppers, posters, vinyl wraps, floor decals, glorifiers, large hanging price tags, banners, glass decals and many more.

Skills:

  • Point of sale

  • Display

  • Print

  • Signage

  • Navigation

  • Graphic Design

  • Production

  • Offshore manufacturing and sourcing

  • Installation

Let’s chat

We love a challenge

CONTACT US

Find us

Melbourne Head Office
23 Fiveways Blvd, Keysborough,
VIC 3173, Australia
T (613) 8769 0000

Melbourne Print Production
7 Miles St, Mulgrave,
VIC 3170, Australia
T (613) 8545 0201

Sydney Sales Office
L15, 65 Berry St, North Sydney,
NSW 2060, Australia
T (612) 8572 7500

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