Maxwell Williams VM
Featuring currently in MYER as a store-in-store within MYER, Maxwell Williams’ latest collection collaborations such as with Marini Ferlazzo, Katherine Castle & Pete Cromer needed to be the hero range both in the Homewares section and as a pop up shop in the MYER Christmas Giftorium. Featuring highly detailed and colourful designs, we needed to create visual merchandising elements that not only put particular elements in the spotlight, but also was able to tell the shopper the story of each range whilst also communicating the joys of Christmas gifting.
Homewares department: The store-in-store invited shoppers to the Maxwell William’s range the with a portrait view LED digital screen fixed to the wall which played colourful content.
The Showcase Cabinets: Each floor within MYER features glass tanks allowing brands to showcase their latest collections in a beautiful way. We created printed posters and decals that backed the shelved products. Snugglepot and Cuddlepie clear drawn decals framed each showcase to tie in with MYER’S theme.
We created pelmets for the background cabinetry that provided not only brand blocking, but also clear navigation for shoppers. Beautiful full colour and quality countertop stands as well as a printed folded leaflet helped tell the story of each collaboration.
Giftorium Pop Up Shop: Pete Cromer’s work was brought to life with a simple merchandising stand, dressed up with quality point of sale such as cardboard shelving toppers, cardboard display wrap, banner pelmets and counter top pricing tickets.