Project Description

Harry Potter Popup

harry image 1
harry image 2

The Challenge:
MYER Christmas 2017 GIFTORIUM was set to see its 4th year creating a premium Christmas destination for shoppers to find the perfect gift. After raging success with personalised Nutella and M&M concepts, many creative vendors wanted to partake in the unique Myer Christmas experience. However, we now had much clearer data on where success would be found from the first 3 years.

With Harry Potter having such a HUGE Aussie fan base, we knew this perfect gift had to be brought to life in a unique way in-store. We were tasked to bring to life Harry Potter in a way that would:
a) drive traffic and navigate shoppers through Giftorium; a series of vendor pop-ups with only one target market; The Christmas Shopper.
b) Be ‘unique’ enough to be purchased as a gift for Christmas.

The Activation:
The mini pop up shop that was coined “Wizarding World” was backdropped with a Hero Castle Façade and standee characters where shoppers would take a happy snap whilst on the set. Existing MYER towers were decked out with printed headers and base graphics, Hedwig hanging die-cut character hung from the ceiling and finished with slat wall hang sells and other printed signage.

Skills:

  • Retail point of sale

  • Print

  • Indoor signage

  • Christmas

  • Toys

  • Fashion

  • Gifting

  • Popup shop

  • Retail expertise

  • Installation

Let’s chat

We love a challenge

CONTACT US

Find us

Melbourne Head Office
23 Fiveways Blvd, Keysborough,
VIC 3173, Australia
T (613) 8769 0000

Melbourne Print Production
7 Miles St, Mulgrave,
VIC 3170, Australia
T (613) 8545 0201

Sydney Sales Office
L15, 65 Berry St, North Sydney,
NSW 2060, Australia
T (612) 8572 7500

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