Harry Potter Popup
MYER Christmas 2017 GIFTORIUM was set to see its 4th year creating a premium Christmas destination for shoppers to find the perfect gift. After raging success with personalised Nutella and M&M concepts, many creative vendors wanted to partake in the unique Myer Christmas experience. However, we now had much clearer data on where success would be found from the first 3 years.
With Harry Potter having such a HUGE Aussie fan base, we knew this perfect gift had to be brought to life in a unique way in-store. We were tasked to bring to life Harry Potter in a way that would:
a) drive traffic and navigate shoppers through Giftorium; a series of vendor pop-ups with only one target market; The Christmas Shopper.
b) Be ‘unique’ enough to be purchased as a gift for Christmas.
The mini pop up shop that was coined “Wizarding World” was backdropped with a Hero Castle Façade and standee characters where shoppers would take a happy snap whilst on the set. Existing MYER towers were decked out with printed headers and base graphics, Hedwig hanging die-cut character hung from the ceiling and finished with slat wall hang sells and other printed signage.
Retail point of sale