Project Description

GLIDE fast to market POS

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Glide – Fast to market low cost display

Background:
The biggest challenge in retail is getting attention from the consumer, especially in environments that are highly competitive & cluttered with brands and their activity. With long lead times of many displays which are usually costly and eat away at marketing budgets, it’s difficult to jump on a quick in-store opportunity that doesn’t cost the world.

Insight:
• Out of aisle cuts through clutter 27% of consumers are seeking easier shopping experiences
• Displays prompt attraction and consider: 8.9 products are added to the basket that weren’t on the original list prompted by in-store activity.
• Be relevant where shoppers can see you: 19% of consumers chase products that are tailored to a specific need.
*2018 Nielsen Australia Publication “The Quest for Convenience”

The Challenge:
Develop a suite of off location displays that were low cost and fast to market to give brands the best opportunity to stand out in-store and grab every opportunity to be visible to their consumer.

The Activation:
We created new innovation that’s unique to Australia and doesn’t currently exist with our competitors. Glide displays are fully brandable, always in stick and make in Australia. They can be ready to dispatch in just 6 working days from approved artwork upload.

Skills:

  • Retail point of sale

  • Display

  • Print

Let’s chat

We love a challenge

CONTACT US

Find us

Melbourne Head Office
23 Fiveways Blvd, Keysborough,
VIC 3173, Australia
T (613) 8769 0000

Melbourne Print Production
7 Miles St, Mulgrave,
VIC 3170, Australia
T (613) 8545 0201

Sydney Sales Office
L15, 65 Berry St, North Sydney,
NSW 2060, Australia
T (612) 8572 7500

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