Project Description

Disney Frozen
Snow blower & tower

Frozen image 1
Frozen image 2

Background & Objectives:
Frozen was anticipated to be one our largest DVD releases of the year. Disney wanted to bring “retail-tainment” to store level and bring to life the beloved characters from the film. The Snow Blower was created to catch children’s attention and therefore encourage mums to purchase the title as the standee reflected the same the by being animated and fun. The DVD/Book Tower helped capture that 3D movie experience in-store with use of lights to deliver the “magic” and an eye-catching display

The Activation:
CREATIVE CONCEPT
Disney required the displays to larger than usual so that it could be featured in window displays, therefore attracting passing shoppers’ attention while staying flexible to suit a range of locations including checkouts and in entertainment category areas.

TECHNOLOGY
Standing at 1.6 meters tall, this standee surprises and delights little shoppers with Princess Elsa magically making snow!
She is printed on clear curved PETG -giving the display better animation presence through its 3D look. The polystyrene balls blow up from the small vacuum stopping children on their journey, engaging with mum or dad and making them aware of the new release in-store. The Product Towers used LED lights to add sparkle and animation, while being able to display both book and DVD on adjacent sides, Exposure at front of store and in windows, at checkouts, and in entertainment category make this display extremely flexible. The display clearly delivered on quality, entertainment and shopper engagement, with the results for Frozen achieved beyond retail targets and expectations.

Skills:

  • Retail point of sale

  • 3D

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