Coolio – Red Bull
Background & Objectives:
Red Bull Zero launched in August 2013 and wanted to activate at the front of store where the foot traffic was, but also chilled as a grab and go. Coolio was used in their look and feel and provided the product fully chilled ready to consume.
The Coolio free standing display is a point of sale display tower unit has the ability to be skinned with a brand’s look and feel to aesthetically compliment the product and brand.
The Red Bull Coolio Displays were partially constructed for easy installation by merchandisers, including LEDs and polypropylene header options for store names. The patented cooler is portable and doesn’t require any special abilities to set up.
Results showed Coolio activated store sales were higher across the Red Bull Zero range which was attributed to the incrementally cold locations and improved product availability. The display’s small footprint and wheels made it incredibly flexible in-store and was utilised at all front of store locations with ease including; next to check-outs, pallet promotions, magazine displays and gondola ends. This temporary refrigerated display was highly attractive with LEDs illuminating the new product, making it the real hero!