The Challenge:
Attract and drive consumption of Krispy Kreme and Hershey’s newest limited edition doughnut collaboration into 7-Eleven stores with the right mix of in-store theatre.

The Activation:
We carefully rolled out consistent touchpoints at every point of the customer journey. From captivating digital displays outside the store to draw them in, counter displays, ceiling props, to out of aisle displays with pop out designs. The vibrant blue artwork was different to what customers were used to seeing.

The Results:
The collaboration was a win for the 7-Eleven with top notch sales results.

Skills: