Project Description

Colorbond Display Case

Colorbond Image 1
Colorbond Image 2

Background & Objectives:
To display the new COLORBOND® steel range, a suite of modular display units that can be up-sized or down-sized depending on available space and to encourage a consumer interaction were developed.

The Activation:
CREATIVE CONCEPT
All displays are future-proof as they allow for refreshes of the COLORBOND® steel colour palette. The design and display elements need to provide both consultants and homebuyers with tools to simplify selection of the home’s exterior colours while being able to cross-sell all applications of COLORBOND® steel.

TECHNOLOGY
The display is combined with clear injection moulded swatch pockets to allow easy comparison between COLORBOND® steel colours and other product manufacturers. Magnetic interchangeable panels have allowed each project home builder to place in images of their specific display homes; demonstrating the aesthetic appeal of using COLORBOND® steel. Display panels are available in different configurations to suit available space. All wall panels are easily installed via split baton systems that allow for the display to be easily relocated if required.

The Results:
BlueScope National Sales & Marketing Manager, Lisa Dent has commented, “ The modular functionality of our new displays has allowed for our brand and product to be positioned in more areas where home buyers are making important decisions on the exterior colour scheme of their new home.” The refresh brought about unprecedented demand from our direct customers selling our products to consumers. Our customers were highly motivated to display the new range and demand for the new range was highly evident.

Skills:

  • Retail point of sale

  • Permanent

  • Visual Merchandising

  • Design

  • Display

  • Print

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