Project Description

Expo sets & Pop ups

Bertocchi Image 1
Bertocchi Image 2

The Challenge:
Create and capture the essence of a fully functioning traditional delicatessen that would showcase Bertocchi’s vast range of small goods to their visitors. The design would need to be true to it’s heritage look and feel with strong branding and provide presentation and conversation areas.

The Activation:
Using Dark Timber cabinetry with marble look benchtops, gold and brass trips with an overhead signage structure, the deli style display encompassed premium and prestige on the Metcash expo floor.

The Results:
With products being sampled, as well as the friendly staff bringing the brand to life, Bertocchi rolled out the expo the year after as well as it was very successful in projecting it’s objectives.


  • Signage

  • Reframe

  • Visual Merchandising

  • Expo displays

  • Industrial and Graphic design

  • Sampling

  • Pop up shop

  • Fabric print

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VIC 3173, Australia
T (613) 8769 0000

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VIC 3170, Australia
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