Myer AR with Tilly & Flash
The 4th year we’re running a MYER in-store experience mobile application, and we’re excited that the crowd is already loving it.
With SANTALAND running again in MYER FOR 2019 Christmas, Tilly the elf is back with a more exciting and adventurous journey for all the kids visiting the in-store experience.
We wanted to bring something new to kids this year, but at the same time building on the familiar animated character, Tilly whilst they wait in line at Santa’s virtual train ride. With quite a selection of pop up shops to visit in the Giftorium, we wanted to make sure mum & dad could keep the kids entertained whilst they navigated the different areas of the Giftorium and that’s why this year we’ve included a competitive snowball game.
The App: Our digital and tech team together with our design team created this year’s App to feature a hide and seek game to find Flash the reindeer, a Christmas selfie option with cute dress up filters and a snowball challenge game.
Visual Merchandising and Point of Sale: Printed from high quality material, directional markers such as large floor decals and foamboard signage posters were placed in various locations to guide customers to download the app. our large floor standees are placed in various areas of the store including at the front of store and up in the Giftorium to alert shoppers to download the app and look for the special markers around the store that trigger the augmented reality responses.
Digital & technology innovation
Point of sale & display