July 03, 2019

We’re so excited! We’ve won 2 x SHOP! 2019 Global Awards for Specialty Store Concepts and Department Store Design for Myer’s Santaland Christmas activation.

A collaboration with VMLY&R, we re-invented the traditional department store to create an unforgettable interactive experience that was enjoyed by all ages. Extending the storytelling from the famous Myer Christmas windows, we created a destination within retail that allowed kids to interact with, and for parents to relive the magic of their childhood Christmas.

After the success of Myer Wonderland we were ecstatic to receive Myer’s Santaland brief. ACTIVE have a wonderful longstanding relationship with Myer having worked together for over a decade and we were so excited to create another experiential campaign truly extending their legacy with bringing Christmas joy to families. Transforming the traditional Christmas visit to Santa for MYER customers was always top of mind. This came with challenges, but we all took on the challenge and never looked back.

About Santaland:

Brought to life in 5 of Myer’s flagship stores nationally, we designed Santaland in a way that it would spread the fun, laughter and excitement across the entire store. The main attraction is the life-sized train “Santaland Express” which was intricately designed to whisk customers off into the virtual world of Santa. After boarding the train at “Myer Central Station”, viewers adventure into the outback and up to the north pole living the illusion of Santa’s fantasy world.

We are absolutely thrilled winning 2 Global Shop! Awards for Myer this year. We are incredibly proud of the work and partnerships of the Santaland Project. Stay tuned for Christmas this year as we’re currently working a spectacular Santaland for 2019 Christmas.

#Awards #Christmas #Santaland #Globalshop #partnerships

May 14, 2019

• The Aussie Toy category is worth a huge $740m with a steep decrease of -3.3% in value sales since 2014 (2014-2019).
• Online is worth $77m in Australia with an annual growth from 2014-2019 of 8.5%.
• 2.6 million Australians buy toys or games in an average 4 week period.
• Building sets, play set dolls, collectables, water and sand toys are the fastest growing, whereas non collectable dolls, robotics, fashion dolls and dress ups are in decline.

Essentially, the toy category is suffering due to the underwhelming experience when they visit stores, when it should be the most exciting place on earth – think about Disneyland! The most immersive, wonderful, fun and mid blowing place in the world.

Yet, shoppers are frustrated with the in-store toy experience in many of our leading retailers – out of stocks, prices and navigation are the main concerns (Field Agent study, 2018).

So how can we help you enhance their experience and get some great results this Toy Sale season?

Let’s look at the Toy Shopper & Consumer – we’ve identified there are 3 of them:

1 Pre Planned Shopper: likely an adult purchasing a toy for a particular occasion
2 The Influenced by Fun Shopper: an adult who doesn’t necessarily plan to buy a toy on their visit, but will approach the toy fixture if a child is with them, or if something exciting catches their eye.
3 Consumer: The Kids!

What would our recommendations be? Let’s unlock all the possible opportunities – and they’re quite feasible!

• Provide Interactive solutions – better navigation and guidance to assist with the decision making process- this could be with Fins, Pelmets, Posters & floor decals and let it be fun and exciting! So don’t forget, these bits of real estate can be both appealing on the eye, but quite a sensory experience too – kids and adults don’t mind a bit of touch, feel, hear and play.

• Create hot spots – 78% of shoppers who shop the toy space aren’t engaged generally with toys, so showing what’s on trend, what’s new, or what’s most popular helps your shopper leave with a toy in hand.

• Don’t be afraid to play on the senses with some theatre – touch, play, feel, trial! Have a think about how you can immerse your shopper and child in an experience they won’t stop talking about – Augmented Reality, Lenticular imagery, movement, vibration, digital integration, videos and projections.

• Surprise and delight! What do shoppers love the most? an experience they didn’t anticipate.

Click below for some of our toy case studies:

#toys #winning #sale

May 06, 2019

Why Video Content in physical retail is the future of retail marketing: A Case Study – Shiseido’s first to market Video Shelf Bar proven a success in Singapore.

Global Cosmetic Brand Shiseido is leading the way with the game-changing solution for delivering large-format FHD video messaging at the shelf.

Shiseido Singapore have introduced the Video Shelf Bar technology to the Asian market in conjunction with Asia’s leading Health and Beauty Retailer Watsons, to the Singapore marketplace. Recognising the importance of Brand Identity, Brand Connection, Product education at the critical Moment, is the reason why Shiseido chose to work with ACTIVE to access and implement this unique technology, which is a first on Asian shores. The beauty of the video shelf bar is that it is able to communicate various messages on multiple screens all viewed at the same time by the consumer. The success was astounding so much so that Shiseido Singapore is using the video shelf bar for their Sister Brand’s Senka, Anessa and Tsubaki. Each placement of the video shelf bar demonstrates the uniqueness of each brand’s products offerings. More importantly the video shelf bar demonstrates and educates the ‘how to apply’ which is very important for consumers.

Does Video Content work in a physical environment? The Answer is Yes, but it needs to be relevent to the shopper to have an effect.

With people being more connected, we automatically get drawn to visual material that is MEANINGFUL to us – this is how behaviours have changed.

Having a look at the online world (Forbes, 2018 article) :

• YouTube has an enormous audience – they reach 81.2% of internet users.
• 77% of businesses plan to expand their video content creation this year in 2019.
• 71%of marketers claim that video converson rates outperform all other forms of marketing and gain the best ROI
• 90% of customers say that video content, in-store and online helps them make purchasing decisions (Hubspot), because it helps with brand recall & strengthens key messaging.

The truth: Retail isn’t dead – Online retail gives people a different experience yes, but physical stores still hold majority of sales because people crave a social and physical experience.

However we have now seen a new behaviour appear called “Showrooming” and “Webrooming” when it comes to the moment of conversion to purchase. Those who showroom visit stores, have a ‘sensory’ experience and then go off to purchase online. Those who webroom gather their information from online, then go to store to purchase.

So where’s the opportunity with Video content? Bringing what people love about online to your stores, being interactive and visual content, means you can connect with the shopper in-store where the product is, enhance the experience and move them onto purchase. This is how you win your consumer.

According to experts, (Hubspot), visual content is gaining rapid popularity because audiences are looking for and viewing information in many different ways. Video screens in the retail space isn’t unique anymore, because from a shopper’s view “it’s now how I want to shop”.

We implemented a Video Shelf Bar with 7-Eleven across many of their stores in multiple zones.

They identified key zones around their store that required a different type of engagement ouside of shelf point of sale. We created specific content that highlighted key promotions and messaging in these different areas to engage with a specific audience – an audience that we know are highly engaged with video content online, and transform it into a retail space. The activation achieved what it needed to – it hung above coffee zones, vertically placed near Slurpiees, integrated into Gondola EndCaps and Fridge Toppers as well as at eye height level around the security counter area.

Interested in Video Shelf Bars? Contact us here, we’re more than happy to take your brand to the next level in-store.

#shopperinsights #video #shelfbar

February 25, 2019

We are proud to announce that Active Display Group has been Awarded Myer Supplier of the Year in the ‘Best Store Design’ category for the 2018.

This is the 5th year in a row that Active have won this award, against some tough opposition. It is well deserved recognition for the hard work and professionalism that everyone across the Active Business provides the Myer business.

“The Supplier Awards event recognises brands, merchants and other business partners who demonstrate commitment and passion in delivering Our Customer First Plan. The support of our partners enables us to deliver new in-store and online experiences for our customers.” Myer.

#SOTY #winners #beststoredesign #supplieroftheyear #myer #active

February 14, 2019

Read about new Active CEO Steve Voorma’s thoughts and plans for 2019 and beyond.

#active #ceo

February 2, 2019

The Active family, and much of the Australian print and manufacturing industry is mourning the loss of Jeff Gittus, founder of Active Display Group.

Jeff passed away peacefully on Friday 1st February after undergoing his second lung transplant a little over 2 weeks earlier.

Jeff founded Active Sites Alive in 1985 after establishing his own signage business from home only 5 years earlier. Through Jeff’s vision, personality and nature, Active has provided employment for thousands of people for over 30 years.

It’s an extremely sad time for the people at Active, our clients and the retail marketing industry at large. Jeff was part of many industry organisations, including a pioneering founder of POPAI (now Shop!) in Australia.

Jeff considered everyone at Active to be his family, and family was at the heart of what he valued most. Jeff, you were loved, admired, and respected like no other in our industry and business. You leave a huge hole in our hearts, but your legacy at Active remains.

October 1, 2018

The retail marketing industry’s ‘Best of the Best’ were honoured at the 2018 Shop! (formerly POPAI) Marketing at Retail Awards announced on 13TH September 2018 at Doltone House, Jones Bay Wharf, Pyrmont, NSW.

Congratulations to our clients winning 11 trophies, including 2 pinnacle awards and the best in show award! 7-Eleven, Disney, Myer, Logitech and The Total Workwear Group were all awarded with trophies in their categories.

Our awards covered a diverse range of activations and clients, demonstrating ACTIVE’S flexibility within the retail marketing environment. Winners included activations from consumer electronics, department stores, specialty retail stores and petrol and convenience outlets.

Myer’s highly unique Christmas installation ‘Santaland’, totally transformed the retail experience for what had previously been a very traditional activation for the retailer, capturing the hearts and minds of its youngest shoppers.

#shopanz #winners #santaland #activations

February 26, 2018

ACTIVE has purchased the region’s first 2 Inca Onset X Series UV Flatbed printers

The new printing platforms enable us to stay ahead of game with new technology adoptions, whilst increasing capacity and capabilities in terms of quality.

The X1 prints high speed white, and both machines are running robotic automation, allowing us to maximise productivity by stacking higher stacks of printed sheets – something that was not previously possible with scissor-lift systems.

These platforms demonstrate the best; Quality, Flexibility and Speed available.

The Inca Onset X series UV flatbed printers will commence production runs in early March 2018.

#onsetx1 #onsetx3 #active #regionsfirst #technology