Celebrating success!

ACTIVE & VMLY&R’s Win x2
Shop! 2019 Global Design Awards for Myer’s Santaland

July 03, 2019

We’re so excited! We’ve won 2 x SHOP! 2019 Global Awards for Specialty Store Concepts and Department Store Design for Myer’s Santaland Christmas activation.

A collaboration with VMLY&R, we re-invented the traditional department store to create an unforgettable interactive experience that was enjoyed by all ages. Extending the storytelling from the famous Myer Christmas windows, we created a destination within retail that allowed kids to interact with, and for parents to relive the magic of their childhood Christmas.

After the success of Myer Wonderland we were ecstatic to receive Myer’s Santaland brief. ACTIVE have a wonderful longstanding relationship with Myer having worked together for over a decade and we were so excited to create another experiential campaign truly extending their legacy with bringing Christmas joy to families. Transforming the traditional Christmas visit to Santa for MYER customers was always top of mind. This came with challenges, but we all took on the challenge and never looked back.

About Santaland:

Brought to life in 5 of Myer’s flagship stores nationally, we designed Santaland in a way that it would spread the fun, laughter and excitement across the entire store. The main attraction is the life-sized train “Santaland Express” which was intricately designed to whisk customers off into the virtual world of Santa. After boarding the train at “Myer Central Station”, viewers adventure into the outback and up to the north pole living the illusion of Santa’s fantasy world.

We are absolutely thrilled winning 2 Global Shop! Awards for Myer this year. We are incredibly proud of the work and partnerships of the Santaland Project. Stay tuned for Christmas this year as we’re currently working a spectacular Santaland for 2019 Christmas.

#Awards #Christmas #Santaland #Globalshop #partnerships

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