Nike Pop up store in Melbourne’s fashion savvy Collins Street. The custom designed space was used to mark the one year anniversary of its latest apparel range, NIKE TECH PACK.
POPAI Marketing at Retail Expo was held at Sydney Showgrounds in September 16. This was a must attend event for anyone in the retail marketing space.
Key to the “New Myer” strategy, is moving away from an “always-on-sale” look. Autumn/Winter New Season VM roll out was an excellent platform to reinforce the New Myer strategy.