The Christmas visual merchandising and instore marketing needed to embrace the UNIQLO spirit and feel. UNIQLO offers edgy fashion basics that are neither traditional nor cutting edge, so the holiday windows need to support the unique fashion style.
Japanese fashion retailer UNIQLO currently has over 1400 stores in sixteen markets worldwide making them the fourth largest fashion retailer in the world. In the last twelve months, they have opened six stores throughout Australia.
In 2014 Myer launched GIFTORIUM; a Christmas destination area in Myer stores where shoppers could have all of their shopping needs met. Our aim was to drive traffic through our stores and excite customers with Christmas themed theatre. In 2015 Myer launched its second year of GIFTORIUM with the goal of creating an even more magical and exciting Myer Christmas experience.
Myer first launched the GIFTORIUM concept in 2014 which came about to create an iconic Christmas destination area where customers could have all of their shopping needs met.
Create a fun, “giant pop-up book” that would launch the “Tell me a story” promotion in a way would have that WOW impact and generate awareness of the on-line campaign.
'The new Myer' store at the revamped Westfield Warringah Mall was opened in November 2016.
MYER GIFTORIUM was set to see its’ third year of creating an iconic Christmas destination area where shoppers could have all of their shopping needs met. Our aim was to drive traffic through stores and excite customers with Christmas themed theatre.
Stunning VM by Myer for their A/W 15 promotions in-store.
Chinese New Year Visual Merchandising in SEED Child stores nationally.
Myer is Australia’s largest department store group, with an impressive number of retail locations across Australia. The Myer Hub was established to develop a ‘one-stop’ service centre within Myer stores.
With Australian consumers needing more reasons to investigate brick and mortar stores, Myer took groundbreaking steps to implement their first dedicated Clearance Store.
In April 2016 UNIQLO Australia wanted to educate consumers about the functional benefits and its new innovations within the Ultra Light Down (ULD) range instore through inspiring Visual Merchandising.
2017 is Myers first year of the new Best in Class Santaland!
Disney needed a unique space within Myer for their personalised gifting and wrapping services in the lead up to Christmas.
In March 2014 Sportsgirl unveiled their Digital Windows campaign to coincide with the launch of their Quarterly Magazine “The Daily Us”, and “Sportsgirl Explore”, the augmented reality application.
PacPrint is the most comprehensive and relevant business-to-business event serving the evolving needs to the printing, sign and graphic communications industry.
Telstra was in need of a dedicated creative space in key stores for their vendors to sell and promote their products within their “icon” stores.
Myers iconic Melbourne window needed a immersive display to coincide with the launch of the 3rd installment of the beloved Disney Cars series.
Bright, bold, energy efficient LED lights to captivate and draw attention to interior signage displays.
Create bold windows and iconic UNIQLO ‘FISH TANK’ displays that expose the revolutionary ‘HEATTECH’ fabric technology and reinforce the brand's unique style.
Rear projection technology used to tell the Kathmandu brand story at the new beautiful Lonsdale Street Emporium location.
Ethereal Christmas Windows and in-Store VM at Sussan, Chadstone Store.
Target decided to give the intimates section of their Victorian flagship store Southland, a totally new look that would revolutionise the intimate apparel shopping experience altogether.
Key to the “New Myer” strategy, is moving away from an “always-on-sale” look. Autumn/Winter New Season VM roll out was an excellent platform to reinforce the New Myer strategy.
The Myer seasonal redress using fabric goes well beyond being able to recycle the scrap from activations. Fabric VM as a product, considers the environmental benefits and impacts along with its cost, function, performance, durability, transport and installation.
Myer are committed to diversity and inclusion in our workplace and community, so we're proud to be the official fashion partner of the Sydney Gay and Lesbian Mardi Gras.