Pop-Up Shops are a great way for retailers to engage shoppers and grow sales with experiential marketing. They are flexible, temporary and create memorable brand experiences.
ACTIVE produced an on-premise pop-up style Corona Bar.
In 2014 Myer launched GIFTORIUM; a Christmas destination area in Myer stores where shoppers could have all of their shopping needs met. Our aim was to drive traffic through our stores and excite customers with Christmas themed theatre. In 2015 Myer launched its second year of GIFTORIUM with the goal of creating an even more magical and exciting Myer Christmas experience.
Myer is Australia’s largest department store group, with an impressive number of retail locations across Australia. The Myer Hub was established to develop a ‘one-stop’ service centre within Myer stores.
A brief was created for the experiential solution to attract, inform, demonstrate and convert potential nbn customers.
Myer’s GIFTORIUM was the perfect destination for the most engaging Pop up’s and personalisation experiences to bring the love of shopping to life!
To create a pop-up shop that stood out from Target’s permanent store fixtures and drawing upon the iconic brands signature “playful humour” aesthetic.
Iconic brand Nutella wanted to build a lasting relationship with its customers and attach a sense of community to its iconic brand. They had created a personalising service that was available via social media platforms whereby customers could get their own customised labels printed.
The Masters Kitchen Lifestyle Experience was designed to engage with the customer and present products that are within that department in a cohesive, friendly way; encouraging them to engage, mix-and-match and create their own solutions.
Perfect for your store-in-store!
Target decided to give the intimates section of their Victorian flagship store Southland, a totally new look that would revolutionise the intimate apparel shopping experience altogether.
Seasonal Signage and an AFL Pop-Up Shop drew the Christmas crowds into Best & Less during the competitive shopping period.
WONDERLAND transformed Myer Sydney's 4,500m2 children’s offering into a holistic space bringing Myer’s creative proposition of 'Find Wonderful' to life for both families to tourists alike.
'The Force Awakens' in-store merchandising activation was set to be the biggest new toy launch of 2015. POS BRIEF: Create a stand-alone piece of 'Star Wars worthy fun and interactivity'.
In late 2014, iconic cosmetic brand REVLON commenced a global rebrand, introducing their first new tag line in over 10 years.
Eastland Shopping Centre in Ringwood is the home of the Swinburne Skills and Jobs Centre Pop up kiosk.
Ultimate Ears holiday vibes!
Bold iconic Christmas 2016 activations. A range of temporary, category management and store in store pop ups to excite and delight the young Christmas shoppers!
'The new Myer' store at the revamped Westfield Warringah Mall was opened in November 2016.
The Warner Bros - Harry Potter Pop Up Shop was an undeniable crowd pleaser within MYER's iconic Giftorium over the lucrative festive period.
Disney needed a unique space within Myer for their personalised gifting and wrapping services in the lead up to Christmas.
All Disney brand experiences are unified by a single vision which is to have 'storytelling'at the heart of everything they do.
Australia’s favourite chocolate biscuit, we wanted to provide a Tim Tam destination in store at Coles World Square.
To display the new COLORBOND® steel range, a suite of modular display units that can be up-sized or down-sized depending on available space and to encourage a consumer interaction were developed.
Telstra was in need of a dedicated creative space in key stores for their vendors to sell and promote their products within their “icon” stores.