Target decided to give the intimates section of their Victorian flagship store Southland, a totally new look that would revolutionise the intimate apparel shopping experience altogether.
'The new Myer' store at the revamped Westfield Warringah Mall was opened in November 2016.
With Australian consumers needing more reasons to investigate brick and mortar stores, Myer took groundbreaking steps to implement their first dedicated Clearance Store.
Key to the “New Myer” strategy, is moving away from an “always-on-sale” look. Autumn/Winter New Season VM roll out was an excellent platform to reinforce the New Myer strategy.
Myer’s GIFTORIUM was the perfect destination for the most engaging Pop up’s and personalisation experiences to bring the love of shopping to life!
In 2014 Myer launched GIFTORIUM; a Christmas destination area in Myer stores where shoppers could have all of their shopping needs met. Our aim was to drive traffic through our stores and excite customers with Christmas themed theatre. In 2015 Myer launched its second year of GIFTORIUM with the goal of creating an even more magical and exciting Myer Christmas experience.
Eastland Shopping Centre in Ringwood is the home of the Swinburne Skills and Jobs Centre Pop up kiosk.
Create a fun, “giant pop-up book” that would launch the “Tell me a story” promotion in a way would have that WOW impact and generate awareness of the on-line campaign.
Myer is Australia’s largest department store group, with an impressive number of retail locations across Australia. The Myer Hub was established to develop a ‘one-stop’ service centre within Myer stores.
Rear projection technology used to tell the Kathmandu brand story at the new beautiful Lonsdale Street Emporium location.
'The Force Awakens' in-store merchandising activation was set to be the biggest new toy launch of 2015. POS BRIEF: Create a stand-alone piece of 'Star Wars worthy fun and interactivity'.
Telstra was in need of a dedicated creative space in key stores for their vendors to sell and promote their products within their “icon” stores.
Disney needed a unique space within Myer for their personalised gifting and wrapping services in the lead up to Christmas.
The Masters Kitchen Lifestyle Experience was designed to engage with the customer and present products that are within that department in a cohesive, friendly way; encouraging them to engage, mix-and-match and create their own solutions.
To create a pop-up shop that stood out from Target’s permanent store fixtures and drawing upon the iconic brands signature “playful humour” aesthetic.
A brief was created for the experiential solution to attract, inform, demonstrate and convert potential nbn customers.