Key to the “New Myer” strategy, is moving away from an “always-on-sale” look. Autumn/Winter New Season VM roll out was an excellent platform to reinforce the New Myer strategy.
In 2014 Myer launched GIFTORIUM; a Christmas destination area in Myer stores where shoppers could have all of their shopping needs met. Our aim was to drive traffic through our stores and excite customers with Christmas themed theatre. In 2015 Myer launched its second year of GIFTORIUM with the goal of creating an even more magical and exciting Myer Christmas experience.
Stunning VM by Myer for their A/W 15 promotions in-store.
The Myer seasonal redress using fabric goes well beyond being able to recycle the scrap from activations. Fabric VM as a product, considers the environmental benefits and impacts along with its cost, function, performance, durability, transport and installation.
Myer’s GIFTORIUM was the perfect destination for the most engaging Pop up’s and personalisation experiences to bring the love of shopping to life!
The One Million Stars to End Violence campaign came about after the brutal murder of Brunswick woman Jill Meagher. The local community came together not only to support each other, but also to raise awareness and prevent violence against women.
'The new Myer' store at the revamped Westfield Warringah Mall was opened in November 2016.
With Australian consumers needing more reasons to investigate brick and mortar stores, Myer took groundbreaking steps to implement their first dedicated Clearance Store.
WONDERLAND transformed Myer Sydney's 4,500m2 children’s offering into a holistic space bringing Myer’s creative proposition of 'Find Wonderful' to life for both families to tourists alike.