The Myer seasonal redress using fabric goes well beyond being able to recycle the scrap from activations. Fabric VM as a product, considers the environmental benefits and impacts along with its cost, function, performance, durability, transport and installation.
There is such a strong focus, in the retail world, to create simple ambiances that enhance the customer experience. The LED Light Show is unique signage that can do exactly that, plus drive traffic and promote your brand.
'The Force Awakens' in-store merchandising activation was set to be the biggest new toy launch of 2015. POS BRIEF: Create a stand-alone piece of 'Star Wars worthy fun and interactivity'.
'The new Myer' store at the revamped Westfield Warringah Mall was opened in November 2016.
Moët has been associated with the sparkle of success and glamour ever since the House was founded in 1743 by Claude Moët.
Turn up the volume and transform a poster into an amplifier! Conductive ink is a material that has the ability to transfer electricity to create light, sound and movement.
Frozen was anticipated to be one our largest DVD releases of the year. Disney wanted to bring “retail-tainment” to store level and bring to life the beloved characters from the film.
Iconic brand Nutella wanted to build a lasting relationship with its customers and attach a sense of community to its iconic brand. They had created a personalising service that was available via social media platforms whereby customers could get their own customised labels printed.
Directional wayfinding totems utilising touch screens for shoppers to access digital directory, social media feeds, news and retail advertisements.
Bold iconic Christmas 2016 activations. A range of temporary, category management and store in store pop ups to excite and delight the young Christmas shoppers!
The One Million Stars to End Violence campaign came about after the brutal murder of Brunswick woman Jill Meagher. The local community came together not only to support each other, but also to raise awareness and prevent violence against women.
Myer is Australia’s largest department store group, with an impressive number of retail locations across Australia. The Myer Hub was established to develop a ‘one-stop’ service centre within Myer stores.
The AFL Woolworths Playground was designed to be full of fun, interactive activities for both kids and adults alike.
All Disney brand experiences are unified by a single vision which is to have 'storytelling'at the heart of everything they do.
POPAI Marketing at Retail Expo was held at Sydney Showgrounds in September 16. This was a must attend event for anyone in the retail marketing space.
In 2014 Myer launched GIFTORIUM; a Christmas destination area in Myer stores where shoppers could have all of their shopping needs met. Our aim was to drive traffic through our stores and excite customers with Christmas themed theatre. In 2015 Myer launched its second year of GIFTORIUM with the goal of creating an even more magical and exciting Myer Christmas experience.
WONDERLAND transformed Myer Sydney's 4,500m2 children’s offering into a holistic space bringing Myer’s creative proposition of 'Find Wonderful' to life for both families to tourists alike.