Key to the “New Myer” strategy, is moving away from an “always-on-sale” look. Autumn/Winter New Season VM roll out was an excellent platform to reinforce the New Myer strategy.
POPAI Marketing at Retail Expo was held at Sydney Showgrounds in September 16. This was a must attend event for anyone in the retail marketing space.
'The new Myer' store at the revamped Westfield Warringah Mall was opened in November 2016.