"We wanted a real theatre piece that was different from the normal FMCG POS clutter to support the exciting competition."
POPAI Marketing at Retail Expo was held at Sydney Showgrounds in September 16. This was a must attend event for anyone in the retail marketing space.
Myer first launched the GIFTORIUM concept in 2014 which came about to create an iconic Christmas destination area where customers could have all of their shopping needs met.
Nike Pop up store in Melbourne’s fashion savvy Collins Street. The custom designed space was used to mark the one year anniversary of its latest apparel range, NIKE TECH PACK.
Directional wayfinding totems utilising touch screens for shoppers to access digital directory, social media feeds, news and retail advertisements.
Myer is Australia’s largest department store group, with an impressive number of retail locations across Australia. The Myer Hub was established to develop a ‘one-stop’ service centre within Myer stores.
'The Force Awakens' in-store merchandising activation was set to be the biggest new toy launch of 2015. POS BRIEF: Create a stand-alone piece of 'Star Wars worthy fun and interactivity'.
Eastland Shopping Centre in Ringwood is the home of the Swinburne Skills and Jobs Centre Pop up kiosk.
WONDERLAND transformed Myer Sydney's 4,500m2 children’s offering into a holistic space bringing Myer’s creative proposition of 'Find Wonderful' to life for both families to tourists alike.
New campus outdoor wayfinding signage installations for Swinburne university; Hawthorn, Croydon and Wantirna campuses.
There is such a strong focus, in the retail world, to create simple ambiances that enhance the customer experience. The LED Light Show is unique signage that can do exactly that, plus drive traffic and promote your brand.
Sportsgirl launched “window shop”, which allowed customers to purchase products without entering the store. This concept works by the use of the Sportsgirl QR (quick response) code system; products are displayed on the shop front’s windows, customers then scan the QR code with their smartphone or tablet to make an immediate purchase.
We created mirror backed design housing, that integrated the Samsung 75" portrait screens as a hero display for front window application to promote the extended range of their latest brand designs.
Offering premium visibility in both Vertical and Horizontal positioning, Video Shelf Strips provide the perfect balance of digital messaging without the real estate foot print of traditional screens.
In March 2014 Sportsgirl unveiled their Digital Windows campaign to coincide with the launch of their Quarterly Magazine “The Daily Us”, and “Sportsgirl Explore”, the augmented reality application.
Create unique marketing activations in sleek digital style with push button technology.
With Australian consumers needing more reasons to investigate brick and mortar stores, Myer took groundbreaking steps to implement their first dedicated Clearance Store.
Stunning VM by Myer for their A/W 15 promotions in-store.
Key to the “New Myer” strategy, is moving away from an “always-on-sale” look. Autumn/Winter New Season VM roll out was an excellent platform to reinforce the New Myer strategy.