The Christmas visual merchandising and instore marketing needed to embrace the UNIQLO spirit and feel. UNIQLO offers edgy fashion basics that are neither traditional nor cutting edge, so the holiday windows need to support the unique fashion style.
Ethereal Christmas Windows and in-Store VM at Sussan, Chadstone Store.
In 2014 Myer launched GIFTORIUM; a Christmas destination area in Myer stores where shoppers could have all of their shopping needs met. Our aim was to drive traffic through our stores and excite customers with Christmas themed theatre. In 2015 Myer launched its second year of GIFTORIUM with the goal of creating an even more magical and exciting Myer Christmas experience.
MYER GIFTORIUM was set to see its’ third year of creating an iconic Christmas destination area where shoppers could have all of their shopping needs met. Our aim was to drive traffic through stores and excite customers with Christmas themed theatre.
Japanese fashion retailer UNIQLO currently has over 1400 stores in sixteen markets worldwide making them the fourth largest fashion retailer in the world. In the last twelve months, they have opened six stores throughout Australia.
Myer first launched the GIFTORIUM concept in 2014 which came about to create an iconic Christmas destination area where customers could have all of their shopping needs met.
With Australian consumers needing more reasons to investigate brick and mortar stores, Myer took groundbreaking steps to implement their first dedicated Clearance Store.
In April 2016 UNIQLO Australia wanted to educate consumers about the functional benefits and its new innovations within the Ultra Light Down (ULD) range instore through inspiring Visual Merchandising.
Little windows with big impact!
Myers iconic Melbourne window needed a immersive display to coincide with the launch of the 3rd installment of the beloved Disney Cars series.
Each year 7 Eleven holds a special one day event, aimed to promote brand awareness, get shoppers to store, whilst driving individuality and shopper personalisation with the Slurpee brand.
The One Million Stars to End Violence campaign came about after the brutal murder of Brunswick woman Jill Meagher. The local community came together not only to support each other, but also to raise awareness and prevent violence against women.
Stunning VM by Myer for their A/W 15 promotions in-store.
Sportsgirl launched “window shop”, which allowed customers to purchase products without entering the store. This concept works by the use of the Sportsgirl QR (quick response) code system; products are displayed on the shop front’s windows, customers then scan the QR code with their smartphone or tablet to make an immediate purchase.
The hugely anticipated partnership of these 2 iconic favorites required powerful instore theatre and POS to promote the limited time collaboration.
WONDERLAND transformed Myer Sydney's 4,500m2 children’s offering into a holistic space bringing Myer’s creative proposition of 'Find Wonderful' to life for both families to tourists alike.
Key to the “New Myer” strategy, is moving away from an “always-on-sale” look. Autumn/Winter New Season VM roll out was an excellent platform to reinforce the New Myer strategy.
Telstra was in need of a dedicated creative space in key stores for their vendors to sell and promote their products within their “icon” stores.
Chinese New Year Visual Merchandising in SEED Child stores nationally.