'The Force Awakens' in-store merchandising activation was set to be the biggest new toy launch of 2015. POS BRIEF: Create a stand-alone piece of 'Star Wars worthy fun and interactivity'.
Disney needed a unique space within Myer for their personalised gifting and wrapping services in the lead up to Christmas.
The hugely anticipated partnership of these 2 iconic favorites required powerful instore theatre and POS to promote the limited time collaboration.
MYER GIFTORIUM was set to see its’ third year of creating an iconic Christmas destination area where shoppers could have all of their shopping needs met. Our aim was to drive traffic through stores and excite customers with Christmas themed theatre.
Driven by a passion for gaming, a dedication to science, and a relentless pursuit of winning! Logitech Game With Passion brings together all of the essential hardware accessories that serious gamers need!
To create a pop-up shop that stood out from Target’s permanent store fixtures and drawing upon the iconic brands signature “playful humour” aesthetic.
WONDERLAND transformed Myer Sydney's 4,500m2 children’s offering into a holistic space bringing Myer’s creative proposition of 'Find Wonderful' to life for both families to tourists alike.
Nike Pop up store in Melbourne’s fashion savvy Collins Street. The custom designed space was used to mark the one year anniversary of its latest apparel range, NIKE TECH PACK.
The Christmas visual merchandising and instore marketing needed to embrace the UNIQLO spirit and feel. UNIQLO offers edgy fashion basics that are neither traditional nor cutting edge, so the holiday windows need to support the unique fashion style.
Each year 7 Eleven holds a special one day event, aimed to promote brand awareness, get shoppers to store, whilst driving individuality and shopper personalisation with the Slurpee brand.
Sportsgirl launched “window shop”, which allowed customers to purchase products without entering the store. This concept works by the use of the Sportsgirl QR (quick response) code system; products are displayed on the shop front’s windows, customers then scan the QR code with their smartphone or tablet to make an immediate purchase.
With Australian consumers needing more reasons to investigate brick and mortar stores, Myer took groundbreaking steps to implement their first dedicated Clearance Store.
Australia’s favourite chocolate biscuit, we wanted to provide a Tim Tam destination in store at Coles World Square.
ACTIVE produced an on-premise pop-up style Corona Bar.
All Disney brand experiences are unified by a single vision which is to have 'storytelling'at the heart of everything they do.
To follow the success of co-creation campaigns like Krispy Kreme with Nutella, in June 2018, 7-Eleven collaborated with Krispy Kreme and Hershey’s to launch 2 Krispy Kreme Hershey’s Cookie ‘N’ Crème doughnuts!
Myer’s GIFTORIUM was the perfect destination for the most engaging Pop up’s and personalisation experiences to bring the love of shopping to life!
Japanese fashion retailer UNIQLO currently has over 1400 stores in sixteen markets worldwide making them the fourth largest fashion retailer in the world. In the last twelve months, they have opened six stores throughout Australia.
In April 2016 UNIQLO Australia wanted to educate consumers about the functional benefits and its new innovations within the Ultra Light Down (ULD) range instore through inspiring Visual Merchandising.
"We wanted a real theatre piece that was different from the normal FMCG POS clutter to support the exciting competition."
Dulux wanted a fresh new look for their aisle end boards in Bunnings.
To display the new COLORBOND® steel range, a suite of modular display units that can be up-sized or down-sized depending on available space and to encourage a consumer interaction were developed.
Frozen was anticipated to be one our largest DVD releases of the year. Disney wanted to bring “retail-tainment” to store level and bring to life the beloved characters from the film.
In 2014 Myer launched GIFTORIUM; a Christmas destination area in Myer stores where shoppers could have all of their shopping needs met. Our aim was to drive traffic through our stores and excite customers with Christmas themed theatre. In 2015 Myer launched its second year of GIFTORIUM with the goal of creating an even more magical and exciting Myer Christmas experience.
Iconic brand Nutella wanted to build a lasting relationship with its customers and attach a sense of community to its iconic brand. They had created a personalising service that was available via social media platforms whereby customers could get their own customised labels printed.
Myer is Australia’s largest department store group, with an impressive number of retail locations across Australia. The Myer Hub was established to develop a ‘one-stop’ service centre within Myer stores.
The One Million Stars to End Violence campaign came about after the brutal murder of Brunswick woman Jill Meagher. The local community came together not only to support each other, but also to raise awareness and prevent violence against women.