The ULD campaign was executed with an Omni-channel approach – including ATL advertising, social media, PR and the experiential display.
WINDOWS – digitally printed window and floor decals, posters with product features, Photoetch(tm) on back walls, Blue lights.
The unique disruptive blue look was achieved with a combination of floor decals, backdrop walls and blue lighting. This created a real point of difference to the normal “colour on white” UNIQLO store aesthetic.
INSTORE /UNIQLO’S “Glass Tanks” – conveyor belt with mannequins. Window space varies from store to store. The Glass Tanks allow us to showcase different looks together in one space.
Communicates NEWTILITY – “One jacket that will change the way that the world wears down”!
IN-STORE /Columns, shelf-panels and posters.