Sportsgirl wanted a Christmas in-store VM theme that had the “Summer-fun WOW” factor.
A giant pop-up book was used to visually communicate the “Tell us a story” campaign in a tongue-in cheek way. A tropical aesthetic was chosen for graphic inspiration which visually linked the displays to the leopard print patterned merchandise that was big in-store at the time.
ELEMENTS:
Flat-bed digitally printed on 200gsm synthetic paper mounted to claycote b-flute.
Forme-cut to various shapes and sizes.
The pop-up book included various parts; flora and fauna, the moon and icons such as a pyramid.
