SLURPEE - BYO CUP DAY 2017
The BYO Cup Day is an important iconic annual event on 7 Elevens calendar.
With 1 week to promote the day, and 1 day for the actual activation, communication was required at all possible touchpoints from outdoor (at pumps, windows) and throughout the store right through to the customer checkout. Impact and education is key with such a tight timeframe to market.
LED Light Signage