The Wonderland experience was created by our partner retail design house at WPP AUNZ 'IDEAWORKS'. It is brought to life through 2,500 individual hand drawn illustrations, a rocket lift directing customers from ground to level 6, interactive digital wonder walls, a theatre dome, dedicated shopping spaces that delivers brands the ultimate backdrop for compelling product stories.
ACTIVE and Ideaworks Production and Installation teams worked around 24 hours for 5 weeks to ensure each and every component of Wonderland was smoothly installed as envisioned.
Wonderland achieved top honours at the POPAI ANZ Marketing at Retail Awards. READ MORE
Read more about Ideaworks