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  • 3PL & PICK & PACK
  • DESIGN
  • MANUFACTURE
  • QUALITY & WHS
  • ENVIRONMENT
  • ACTIVE BRANDS
  • CONTACT
  • EMPLOYMENT
  • NEWS
  • PRE-DELIVERY ADVICE
  • About Us
  • PRIVACY POLICY
  • TERMS & CONDITIONS
  • CREDIT APPLICATION
  • Active Ball Park Login

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MYER SANTALAND 17
Events & ReFrame

Project

MYER SANTALAND 17

VISION:

New full size trains with immersive VR experience were created for Myer flagship stores in Adelaide, Melbourne, Perth, Sydney and Brisbane.

Board the Santaland Express to be transported to a virtual Christmas journey to meet Santa.

After visiting Santa, Children are delighted and entertained with fun activity’s; Nerf play zone, Snow ball fight game and Crayola and Lego creative areas.

Original and creative concept by WPP AUNZ retail design partners, IDEAWORKS

 

ELEMENTS:

  • Total fabrication of Santaland Express Train 

  • Immersive VR Experience through Projection

  • Floor Decals

  • Mr and Mrs Claus furnished home



Tags

  • #HORIZONTALITY
  • #2018SHOPWINNER
  • #VM
  • #MYER
  • #EXPERIENTIAL
  • #PROPPING
  • #INTERACTIVITY
  • #PROJECTION
  • #FABRICATION
  • #SEASONALPROMOTIONS
  • #VISUALMERCHANDISING
  • #SANTALAND
  • #TRAIN
  • #VR
  • #2018AWARDENTRY

Associated Brands

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MYER SANTALAND 17
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