Project

KSUBI POP UP TARGET

VISION:

“Breath Ksubi’s punk aesthetic and carefree attitude into the Target brand”.

The idea was to use natural recycled cardboard for the displays to make the Ksubi range of bold graphics and fashion-forward silhouettes stand-out.

The pop-up shop was designed to last for 6 weeks, but was used for almost 3 months; quite amazing for a 100% recycled cardboard stock pop up shop.

ELEMENTS:

• Made with B flute cardboard. Internal tabs.

• No glue or tape required.

• Timber dowel rods used as the hanging devise.

• Screen-printed using spot colours.