7 Eleven Cookies n Kreme
To bring Krispy Kreme and Hershey’s newest doughnut offering into 7-Eleven stores across the country for a limited time only.
Krispy Kreme worked closely with Hershey’s to create a deliciously authentic Cookies ‘n’ Kreme doughnut that is just like “biting into the iconic American candy bar”.
Powerful instore theatre and POS was required to launch the partnership of these 2 iconic brands.
The Krispy Kreme with Hershey’s promotion needed to call-out the popular ‘co-creation’ phenomenon, through the campaign message, ‘ABSOLUTE dream team’.
A combination of FSDU’s, counter displays and shaped mobiles embrace this key theme throughout the entire path to purchase.
NEW modular FSDU with 3D Header – We created a display that could be used as; a single, 2-sided (back to back), or tri-sided (3-facing) display depending on store requirements/ stock quantities.
OTHER POS DISPLAY ELEMENTS: