ACTIVE WINS 23 POPAI INDIAN TROPHIES!
The retail marketing industry’s ‘Best of the Best’ were honoured at the 2017 POPAI Marketing at Retail Awards announced last night in Sydney.
We were awarded 23 POPAI Indians across a diverse range of activations and clients, demonstrating ACTIVE’S flexibility within the retail marketing environment. Winners included activations from fashion retailers, homeware electrical, department and convenience stores.
Much of our success was achieved through working with our WPP AUNZ partners. We entered this years’ awards with one of our new strategic pillars ‘horizontality’ at top of mind, with co-entries from AFI Branding, Ideaworks and WPP The Store.
Collaboration between WPP AUNZ agencies is core to the vision for growth within the group.
The biggest congratulations of the night goes to our winning client partners 7-ELEVEN, DISNEY, MYER and UNIQLO who all walked away with gold Indian’s and are now in the running for global top honours at the SHOP Global Marketing at Retail Awards announced next March in Chicago.
CELEBRATING 130 POPAI INDIAN TROPHIES!
Since our first POPAI Gold Indian in 2001, ACTIVE has racked up more than 130 POPAI awards including 15 'BEST IN INDUSTRY' and 'SHOP! GLOBAL' awards.
Reflecting on this work, it's wonderful to see ACTIVE's growth and diversification. From a small Melbourne sign writing company in 1985, we have become a global leader across all disciplines in retail marketing from creative, through to production, POS & product fulfilment, warehousing and installation.
The 2017 POPAI ANZ winners will be announced at a gala dinner on Thursday 12th October at Doltone House, Jones Bay Wharf, Darling Harbour.
Best of luck to our amazing team at ACTIVE and the clients that make this all happen!
R U OK? DAY
R U OK? Day is Thursday 14 September – a national reminder that we’ve all got what it takes to ask, “are you ok?” and support those struggling with life.
R U OK? Is a suicide prevention charity founded by one of WPP AUNZ's own. The late Gavin Larkin ran The Brand Agency and wanted to use his creative powers as a force for good. After losing his father to suicide in the mid-1990s, he knew he had to do something that would protect other families from experiencing the pain his endured.